BooRah - Inside the Buzz

Last week was a big week for us. We announced the expansion of our restaurant reviews and rating service to 5 additional metro areas. With this announcement, we have now launched over 3000 cities and 225,000 restaurants in 15 metropolitan areas. Since we started our expansion plans early this year, we’ve been able to expand quickly, thanks to our maturing platform. So here’s our current progress - by the numbers:

• Since Late January, we launched 12 new metro areas, which is approximately 1 new metropolitan area/week
• Our restaurant service is now available across 3,000 cities in 16 different states.
• We have added about 500,000 reviews this year bring our total review count to 1,110,000+ reviews.
• In the San Francisco Bay Area, our first metro, we have reviews for 13,500 restaurants (65-70% of all restaurants in the metro area)
• Our review sources not only include popular review sites but also long tail content from bloggers and other influencers. Infact, we analyze over 100,000 blogs and extract reviews and posts dedicated to restaurants. The process of analyzing 1000’s of blog entries every day is completely automated and a result of our patent-pending semantic entity extraction system. See “Top Rated Restaurant Blogs” for more information.
• Our crawler extracts related attributes such as tags, cuisines, pictures, etc., We’ve also integrated with a few strategic partners to offer menus, reservations, takeouts and discounts. To date, we feature -
  • 45,000 Restaurant Menus
  • 35,000 Pictures for Restaurants
  • 4,000 Restaurants with Online Reservations
  • 8,500 Restaurant Discount Coupons and Offers
• Our NLP engine extracts “Boos” and “Rahs” from user reviews and has identified over 10 Million sentiments from the reviews todate. This meta data powers our summaries and ratings which you see on the website.