BooRah Launches Restaurant Reputation Reporting
We’ve talked on this blog about how restaurants can benefit from engaging (or at least understanding) their customers’ conversations about them on the Internet. Now, BooRah is launching a new service for restaurant owners, marketers, and consultants that helps them manage these conversations — the service is a comprehensive “reputation tracking” report that pulls together these reviews on a restaurant into one place.
The San Francisco Chronicle writes about the service and some restaurant owner perspectives here:
“More and more, people are using user-generated reviews to make decisions about where to eat,” Hemmeter [Founder & CEO of E&O Trading Co.] said. “You have people who write fictitious things because they couldn’t get a table. And then you have people who write because they had a genuinely nice experience. All restaurant operators have to figure out how to get in on this online trend.”
The BooRah restaurant reputation reporting service executes an extensive search of professional restaurant reviewers’ online columns and blogs as well as consumer review web sites, and generates a concise summary, or “Restaurant Reputation Report,” for the restaurant owner. The report details top review sources, overall ratings, top sentiments among reviewers (both good and bad), tracks trends over the past six months, and summarizes overall percentage ratings for food, service and ambiance for the restaurant. You can see a sample report here:
More information is coming soon. In the meantime, if you are a restaurant owner you can sign up for a free version of our review tracking service here www.BooRah.com/owner
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