BusinessWeek profiles Small Biz Review Sites
BusinessWeek has a small business story titled “Where Customers go to Praise(or Bash) You“. And we’re excited to be profiled along with some other leading players in the space. Online reviews are becoming a very valuable resource for consumers to make their buying decisions. Small businesses are beginning to recognize the impact of online reviews and understanding strategies to manage the online word of mouth.
BooRah focuses on building a community between restaurants and consumers. The customer loyalty product for businesses enables them to collect comments from customers (favorable or critical) and selectively publish them. These are comments that diners are making for restaurant owners, not reviews being written publicly on the BooRah site. Additionally, they also drive repeat diners by rewarding them for their loyalty. Check out more about restaurant loyalty programs