Local Mobile Search - Adoption and Implications
Stephanie Hobbs has a good post on Search Engine Land about local mobile search and how the yellow page organization are looking at the landscape to brace for new generation of smarter and powerful mobile devices. According to the article, key attributes that need to be made easily accessible for mobile applications are:
- Name, Address and Phone Number
- Maps and Driving Directions
- Hours and Contact Information
- Daily Specials and Coupons
- Opt-in Advertising
While these are critical elements, I believe consumers are going to expect information such as reviews, ratings, pictures and videos as well. Form factor and user interface continue to be issues, but the adoption of mobile applications including local search will be based to large extent on whether all the content can be seamlessly accessed on web browsers as well as mobile devices.